De Bahbis First Healthcare Ltd
A privately owned mental health organization providing comprehensive mental health & rehabilitation services.
Brand Identity & Visual
Communication Design
MY ROLE
Lead Brand Designer
Graphics Designer
SERVICES
Brand Identity
Research & Discovery
Brand Strategy
Tools
Figma
Photoshop
Illustrator
CorelDraw
Year
2022
Project Overview
De Bahbis First Healthcare Ltd is a mental health and wellness facility based in Kubwa, Abuja, providing therapeutic and psychological support services.
The project involved designing a professional brand identity system that communicates trust, care, safety, and psychological wellbeing, while positioning the organization as a compassionate and credible mental health provider.
Background
Mental health services require a visual identity that inspires confidence, empathy, and discretion. The existing brand presence lacked cohesion and did not fully reflect the organization's professional care standards and human-centered approach.
The goal was to create a unified visual language that communicates safety, healing, and trust, while remaining approachable for patients and families seeking support.
Objectives
- Establish a credible and compassionate healthcare brand identity
- Communicate trust, professionalism, and emotional safety
- Improve visual consistency across digital and print touchpoints
- Create a flexible identity system for future growth
- Strengthen recognition and community trust
My Role
Lead Brand Designer
I led the brand identity development from concept to final delivery, including:
- Brand strategy & positioning
- Logo design & visual identity system
- Typography & color system
- Brand usage guidelines
- Marketing and social media assets
Research & Discovery
Understanding the Sector
Mental healthcare branding requires sensitivity, clarity, and reassurance. Visual cues must communicate safety, compassion, and professionalism without appearing clinical or intimidating.
Audience Insights
Primary users include:
- Individuals seeking mental health support
- Families and caregivers
- Healthcare professionals & referral partners
Users prioritize:
- Trust & confidentiality
- Professional credibility
- Emotional reassurance
- Ease of access to care
Brand Strategy
Brand Attributes
The identity was built around key emotional values:
Compassion — supportive and human-centered
Trust — safe, confidential, and reliable care
Professionalism — credible and medically responsible
Hope & Healing — promoting recovery and wellbeing
Logo Design
Concept Development
The logo explores themes of:
- human connection and support
- emotional balance and healing
- protection and safety
- growth and restoration
The final mark combines simplicity with symbolism to ensure clarity, memorability, and adaptability across formats.
Design Goals
- recognizable and timeless
- calm and reassuring
- scalable across digital & print
- culturally neutral and inclusive
Color System
Palette Strategy
The selected palette communicates calmness, care, and trust.
Primary tones
- calming blues and greens to evoke healing and stability
- neutral tones to create balance and clarity
Supporting tones
- soft accents for warmth and approachability
This system ensures visual comfort while maintaining professional credibility.
Typography
Typeface Direction
The typography balances professionalism and approachability.
- clean sans-serif for clarity and readability
- modern letterforms for professionalism
- accessible hierarchy for medical and informational content
This ensures readability across patient materials, signage, and digital platforms.
Visual Identity System
The identity system was designed for flexibility and consistency.
Applications include:
- signage & facility branding
- social media graphics
- appointment cards & letterheads
- awareness campaigns
- patient information materials
The design ensures consistent communication across all touchpoints.
Brand in Use
Digital Applications
- social media awareness posts
- informational graphics
- mental health education campaigns
Print Applications
- patient forms & documentation
- clinic signage & wayfinding
- promotional materials
The system ensures the brand remains clear, empathetic, and professional in every interaction.
Impact & Outcomes
Improved Trust & Credibility
The new identity presents the organization as a professional and reliable mental health provider.
Stronger Community Presence
The brand now communicates compassion and accessibility, helping reduce stigma around seeking care.
Consistent Visual Communication
A unified system ensures clarity across digital and physical touchpoints.
Scalable Identity System
The brand is prepared for future expansion, partnerships, and awareness programs.
Key Features
Human-centered identity system
Designed to reflect empathy, safety, and emotional support.
Professional healthcare positioning
Aligns visual language with trusted medical standards.
Flexible brand toolkit
Supports marketing, patient communication, and facility branding.
Community-focused visual tone
Promotes accessibility and mental health awareness.
Design Reflection
This project reinforced the importance of empathy-driven design in healthcare. By aligning visual identity with emotional reassurance and professional credibility, the brand now supports the organization's mission to provide compassionate mental health care.
Tools & Software
Committed to staying current with the latest design trends and technologies and continuously learn new tools to grow in my field.
Tools & Software
Committed to staying current with the latest design trends and technologies and continuously learn new tools to grow in my field.
Trusted by Teams & Brands
A selection of companies I've worked with, contributing to products, brands, and experiences that drive impact and results.
